Events

Mass Technology Leadership Council - Social Media Summit
Mass Technology Leadership Council - Social Media Summit

Event Details

  • Date: 4/30/09
  • Location: Microsoft New England R&D Center, One Memorial Drive, Cambridge, MA 02142
  • Time: 8am-11:30am
  • Audience: Tech, VC, Academic, Students
  • Description: With more than 300 US corporations now experimenting with social media, the question for marketers and executives has changed from “whether” to “how.” Social media has entered the mainstream as a means for businesses and institutions to connect with their customers. But questions about return on investment continue to restrain budget-strapped businesses from making large commitments to customer communities, employee blogs and YouTube channels. The investment may not be substantial, but in these hard times, who wants to make a bet that has no guaranteed return?

    ROI questions will only be answered with experience, and results from first movers are beginning to lay the groundwork for best practices. It’s time for the community of social media technology providers and their customers to get down to the practical issues of deciding what to measure and how to quantify results.

    This ROI debate will be the topic of the Massachusetts Technology Leadership Council’s first Social Media Summit. This half-day program will bring together New England’s leaders in this emerging industry to share their experiences, metrics and results.

    The morning keynote will look ahead at the next stage of evolution as more mainstream companies adopt social media tools and tactics. Breakout sessions will cover actual case studies and the metrics that early adopters have found most useful. The intensive workshop will wrap up by noon, providing participants with a time- efficient opportunity to learn from the experiences of early adopters and see what’s driving the industry’s next stage of evolution.

    Keynote:
    • Danah Boyd, Researcher, Microsoft Research New England, and Fellow, Berkman Center for Internet and Society, Harvard Law School
    Panel:
    • Leslie Forde, Vice President Of Strategy & Partnerships, Communispace
    • Chuck Hollis, VP -- Global Marketing CTO, EMC
    • Fred Cremo, Strategic Development, Humana
    • Katrina Lowes, VP of Marketing Services, Market Bridge
    • David Vellante (moderator), Co-Founder, Wikibon Project

Upcoming Events

Event Archive

View Event Archive »

« View Upcoming Events

September - October 2011

July - August 2011

GameLoop 8/13/2011

Monospace 2011 7/23/2011

May - June 2011

Qt Meetup 6/27/2011

CloudSwitch 6/21/2011

Startup Weekend Boston 6/3/2011 - 6/5/2011

FluidicMEMS 5/26/2011

Edcamp Boston 5/7/2011

March - April 2011

New England GiveCamp 4/29/2011 - 5/1/2011

Boston PHP 4/27/2011

Boston PHP 4/18/2011

Agile Games 20114/14/2011

BarCamp 4/9/2011 - 4/10/2011

F# User Group 4/4/2011

ACA Pre-Summit 4/4/2011

Hands-on Workshop 3/31/2011

F# User Group 3/14/2011

devopsdays Boston 2011 3/7/2011 - 3/8/2011

FluidicMEMS 3/1/2011

January - February 2011

Lean Startup Machine 2/25/2011 - 2/27/2011

Design for Change 2/23/2011

New England College Hackathon 2/11/2011 - 2/12/2011

F# User Group 2/7/2011

Ignite Boston 8 2/7/2011

Using Social Media 1/27/2011

Boston Tech Meetup 1/18/2011

Tech Tuesday 1/11/2011

F# User Group 1/10/2011

November - December 2010

September - October 2010

ADPrentice 10/23/10

ShutUp & StartUp Weekend 10/22/10 - 10/24/10

NEC HFES 2010 10/22/10

Music Hack Day 10/16/10 - 10/17/10

Boston Area Hack Kid 10/9/10 - 10/10/10

PhUSE Event 9/28/10

HTML5 Redux 9/27/10

Podcamp Boston 9/25/10 - 9/26/10

WorldCat Mashathon Boston 9/23/10-9/24/10

Capitalize 9/23/10

Tech Tuesdays 9/21/10

Mongo Boston 9/20/10

July - August 2010

May - June 2010

Tech Tuesdays 6/29/10

WebInno 26 6/14/10

New England GiveCamp 6/11/10-6/13/10

FluidicMEMS 6/7/10

Startup Weekend Boston 6/4/2010 - 6/6/2010

IEEE Software QA Meeting 6/2/10 - 6/4/10

IGDA Health Challenge 5/21/10 - 5/23/10

Deep Agile 2010 5/15/10-5/16/10

Founder Dating 5/11/10

Ed Tech '10 5/6/10

March - April 2010

GET Conference 4/27/10

WordPress 3.0 4/26/10

OpsCamp Boston 4/22/10

Architectural Response 4/12/10 - 4/14/10

SEO Meetup 4/5/10

DigiGirlz Day 3/29/10

Test Case II 3/24/10

Where's My Bus? 3/24/10

BostonEErs 3/23/10

Grey Thumb 3/22/10

Hexlib 3/11/10

Tech Tuesdays 3/9/10

January - February 2010

Refresh Boston 2/18/10

ICT Career Day 1/25/10

WordCamp Boston 1/23/10

Touch of Genius 1/20/10

Tech Tuesday 1/12/10

Design to Fabrication 1/6/10 - 1/9/10

December 2009

October - November 2009

August - September 2009

June - July 2009

April - May 2009

January - March 2009

Featured Person

Yael Kalai

Yael Kalai

Title: Researcher
Team: Microsoft Research New England

Learn More

// Search

// Search


Subscribe

RSS Events RSS | Blog RSS


Microsoftddd New England Research & Development Center
One Memorial Drive, Cambridge, MA 02142
Phone: 857.453.6000 | Fax: 857.453.6013
Directions | Take our Survey



Microsoft New England Research & Development Center
One Memorial Drive, Cambridge, MA 02142
Phone: 857.453.6000 | Fax: 857.453.6013
Directions | Take our Survey